Yesterday, together with my colleague Ricardo Sueiras of PwC UK, we had a demo of Connectbeam the entreprise social bookmarking appliance. Connectbeam is an enterprise social networking tool using shared bookmarks and tags as a way to connect people. Basically it connects people who use the same content, on the grounds that it is likely that they have similar activities or interests, and will benefit from knowing each other.
Connectbeam raises a few IP questions as usual with respect to who owns what, the company or me. But still, it looks like a great knowledge sharing solution for the corporate world. We still are in a world where corporate people do write short blackberry e-mails and client deliverables, but do not publish what they know in the form of blog posts or wiki pages. It will change some day, and maybe suddenly, but not now, at least not in this country (France). So building and managing links across people and content - which is what KM is really about - should work much better if it's based on the current demand-oriented and quite selfish behaviors of the average corporate employee. As such, social bookmarking tools such as Connectbeam could be seen as the stepping stone to the cultural change we all want to see taking place.
In the open world, collaboration tools work when people get hooked and sometimes even addicted to a new experience that's real fun (and incidentally useful). But users also get turned off easily, and they move on to something else, because we're talking about very elementary forms of collaboration anyway. In companies, where people have built a common and quite sophisticated collaboration culture over time to get things done, they usually work when they are transparent add-ons or replacements to current tools for mainstream employees, which is what social bookmarking could be as an add-on to search and people directories. I don't believe too much in the power of bottom-up approaches whereby underground tools used by rogue insiders gradually become mainstream, and I still haven't found a single company, at least in my country, where employees are actually encouraged to innovate and to experiment new ways of doing business unless there is a clear business case of cost reduction.
More about Connectbeam hereunder: